How to Get Business Leads at an Affordable Cost

can get the business leads at an affordable cost.

Here, we will see some of the ways through which, one can get business leads at an affordable cost:

1. SMS Marketing:

SMS Marketing is one of the easiest ways to get the business leads at an affordable cost. You just need to frame that attractive SMS which can excite your prospects to give you a call for knowing more or purchasing your product or service. You can even get mobile number database provider agencies where you can get the reliable numbers of your customers.

2. Email Marketing:

Email Marketing is another way through which you can get the leads at a minimum cost comparatively. The Email list provider agencies will charge for the Email Ids provided for you and you can purchase it easily as it may be of minimal cost. So, you can approach any of the Email Id database provider agencies and start sending the bulk Email to your prospects easily. You can describe your product and services very easily in your Email, which can give a proper insight into your product to the companies.

3. Article marketing:

In article marketing, you just need to write a nice article regarding or related to your product or services. The benefits of the product or services and how the customers can benefit from it, you can then add a link to your website or add contact number if possible at the end of it. The article further needs to be marketed properly and reach out to masses. You can either write your own article or outsource the writing which can be at minimal cost. This will definitely give you nice leads.

4. Getting referrals:

Wherever you go for business, you should always ask for the referrals. These referrals have the great possibility of turning into your customer. This will not incur any extra cost to you.

5. Networking Events:

The networking events are a very nice platform to network with the similar business person. They can probably give you some of the nice leads if they have nice contacts. This you can achieve in a very minimum cost.

These are some of the ways of getting business leads at an affordable cost. You should always try to get maximum benefit from these business leads.

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What Advertising Media Agencies Know – And Aren’t Telling

What Advertising Media Agencies Know – And Aren’t Telling

In this new age of technology running the show in just about every industry you can think of, it is safe to say that more traditional fields like advertising have had to adapt. While some of these agencies weren’t quite up to the task, others morphed into top-tier advertising media agencies and used the power of technology to their advantage. This, in turn, allowed the companies who hired them to also excel.

Regardless of the era, however, one of the main points of contention between clients and advertising agencies has been a lack of communication. Clients feel out of the loop and uninformed about the plans and strategies they paid for, and this never bodes well for anyone. Clients lose faith in their advertising agencies, and these agencies begin to lose clients.

It’s possible that the reason for secrecy might be these agencies trying their best to maintain a proprietary hold on how they do business. After all, if the client can do the same work or if a competitor was privy to this information, any advertising media agency would be in a real pickle. Still, this doesn’t quite satisfy the idea of an ad agency deciding to keep a proverbial wall between itself and a client. What gives?

If you’re a company that’s wanted a little insight into what advertising media agencies know but aren’t being too forthright about, here’s a little 411:

They Change As Much As Clients Do – Being in business is tough for clients, which means that advertising media agencies have to stay ahead of the game to get you to where you want to go. As business ebbs and flows for you, so, too, does it change for them. They’ve just got better poker faces.

The Human Touch is Vital To Their Existence – Even the though the technological push is strong, agencies do their best to keep the human connection front & center in all they do. It’s when this focus is lost that relationships fall apart.

Technology is A High Priority – If you’re in media, you need to know all about devices, platforms, the Internet, social media, and everything in between. Clients rely on this knowledge to take them to the top.

Media is A Blur – Here’s where things get a little weird. The definition of media has changed so much in just the last few years that knowing what media represents can be hard. In many ways, this can be advantageous because if media is blurred, then how it’s used can also be unique and diverse.

Opportunity versus Advertising – Agencies know it, and so do you. Advertising will be more about what kind of opportunities can be created rather than just getting the word out about your business. Whether it’s the agency or their client, if there is no opportunities to explore, then you might be sunk.

Advertising media agencies are certainly the way the ad game is being played this day and age, and if you want to keep up with the fast-paced world of business, your company needs to get wise to the ways of these agencies. That said, it’s important to know that they, too, derive their own existence from the same resources whose depths they plumb for your business. As such, it benefits both the agencies and their clients to maintain a strong relationship with open communication and understanding.

Can’t decide between advertising media agencies in Austin and beyond? Contact MindEcology, an Austin advertising agency that will take your business to the top.

How To Build Your Success Network

How To Build Your Success Network

I’m always on the lookout for new ways to build my business. And in the tradition of keeping things simple, networking popped into the mix.

What? “network?” That’s a scary word especially for us introverts!

For most of us writers (and introverted) types, the very utterance of the word makes us cringe. Yeah, it’s that bad.

We’d like to think that we work in a comfy, safe world of solitude but the pure natural fact is…

… We don’t! And shouldn’t if you want to amp your game a notch or two.

Truth is, I am seriously an introvert and somewhat shy. My nature is to resist the whole notion of networking.

Here’s the crazy thing… I’ve been networking all along and didn’t even realize it.

My small network consisted of printers, competitors, colleagues, teachers, friends, heck I even had a few trusted family members in my network.

Each in their own way helped me out of the doldrums and into success early on.

Hey, if the pros in your field network, then maybe you should consider it as well. So, get over your bad-self and get your network groove on. You need this and it’s not that bad once you get started.

If nothing else go out and get your bad self a “starter” network. This can consist of folks you’re likely never to meet like biz people you admire, authors, bloggers.

The point is you can follow them and learn from them.

Another great to build your network is to start attending various events like masterminds, training events and seminars in your field. This is a great way to meet new people who can help you down the road.

The rule is, however, to give more than you take. Be cool about it for God sakes and not come on like a vulture who wants, wants, wants.

Do these folks a professional courtesy and offer your services for a discount. Be ready to give away some of your time and listen to their problems and help them find a solution. It never ever hurts to lend a hand now and then – especially when you’re getting started.

Selfish folks get shunned and ignored so don’t be one of “those guys.”

So, go out and get yourself a Rolodex (Carlton’s favorite way of keeping track of people). Or if you’re into the digital tools, track folks this way.

The point of to get started now…

A small network can be powerful and very profitable. Don’t believe me?

Here’s what John Carlton says:

“I like to remind the skeptics that I made my first small fortune from a network list of around 300 people. It was geyser of good clients, good pals recommending me, and colleagues who watched my back and helped me solve every problem I ever encountered. It’s a much larger list now, but those first few hundred were a revelation in the power of networking.”

How To Use A Call to Action for Better Advertising Response

How To Use A Call to Action for Better Advertising Response

Wouldn’t you like a simple but extremely powerful way to pump up sales, get better quality leads, and practically eliminate advertising waste?

Here’s an insider tip.

Hey, you and me… we’re in the marketing trenches together. Every day. And we’ve lived to tell about it.

But what may surprise you is that very few business owners employ this simple but powerful “tool” in their advertising.

This tool I’m hinting at is called… tada… a call to action.

What? Yes, it’s a call to action.

If you don’t ask, then you don’t get. Sounds reasonable, right? But very few business owners (or their creative staff) use this simple tactic to boost sales.

All… and I mean all the marketing pieces that I write, and this includes white papers, print ads, landing pages, emails, you name it, includes some sort of call to action.

It’s the very core of the type of advertising I use. This is called direct response marketing. And it works… like gangbusters, if done correctly.

Why Use A Call To Action (CTA)?

First of all, it works. It’s a great way to move people down the sales funnel.

Second, it measures the effectiveness of your copywriting.

Think about it. The more responses you get directly indicates how compelling your copy must have been. In other words, your copy message is doing its job.

Now that you know the advantages of using a CTA, let’s look at a few examples. They’re not as difficult to come up with as you may think.

When you think about your “call to action” think about what objective you want the reader to do…

… sign up for a webinar, download some information, visit your store or call now.

Pretty simple, right?

If you’re stuck or just can’t find good ideas for your call to action, then start an advertising swipe file.

I’ve talked about this before but as a reminder, a swipe file is a collection of good ads that are producing good results. And how you’ll know that these are “good” ads is that you’ll see them running over and over again.

Savvy marketers do not like to spend money on advertising that is not producing. It’s all about a good ROI (return on investment). And only good direct response marketing gives you this opportunity.

Now while I’m on the subject of putting together your CTA, it’s only natural to talk about your writing style. Specifically, the words you choose.

According to social-media-scientist Dan Zarrella, verbs outperform adverbs, adjectives and nouns when eliciting ‘shares’ on Twitter.

This is true not only for Twitter and other social media but nearly any media outlet.

Here’s a few bold verb examples that produce results:

Register

Subscribe

Buy

Download

Donate

These are much better than the plain old vanilla ‘click here’ and be sure to tell your reader what benefits she’s getting, for example…

Download your free copy of our business survival guide

Subscribe to get your free reports

Register now to get in on this webinar

And so on.

Now let’s add some urgency to the mix.

We humans sometimes need a bit of pushing sometimes. Adding some sincere urgency to drive the funnel can be just what’s needed to get us moving.

Here’s a few examples to get your creative juices flowing…

Offer expires

First 50 people only

Hurry, the price goes up at noon today

While supplies last

And one of personal favorites is ‘Immediate Download.’ It’s a great call to action because folks like downloads and they like immediacy. Bam. Here you got both.

Last, let’s talk about risk. Actually, let’s talk about reducing removal or removing risk from your offer or call to action.

As you can imagine, risk removal or reversal is a powerful marketing tool.

How do we lower the risk?

Oftentimes doing business for the first time with a new company is a scary deal. After all, you know or trust this “new company.” And who hasn’t been burnt before. Heck, these days trust has flown out the window, right?

So why not start by truly focusing and empathizing with your prospect and clients. Put yourself in their shoes. Again, they do not know you and they don’t trust you. Make a point to earn their trust… and keep earning their trust.

Prove that you truly care by showing them you’ll shoulder the risk. Communicate this in all your marketing messages.

How To Use Sampling To Improve Your Sales

How To Use Sampling To Improve Your Sales

I’ve been watching Mad Men lately. I gotta tell you, it’s practically become an obsession.

Though Sterling Cooper was a traditional ad agency, they still occasionally hit a few good ideas for their clients. One example was using coupons.

While this article is not about using coupons per se, we’re going to talk about sampling to boost your response.

Depending on your business type, sampling could be in many different forms. No doubt you’ve seen sampling used in grocery stores.

In fact, I was in the grocery just the other day and a dude had his grill fired up and was grilling some chicken and some veggies. And the savory aroma practically carried you to the cooking area.

So, the guy was promoting his new line of homemade BBQ sauces and marinades… He gave patrons hot-off-the grill samples of the chicken and veggies marinated in his sauces.

And brother let me tell ya… that was some guuuud stuff! And did the sampling work? I immediately bought every favor he offered. And there was a long line of others, bottles in hand ready to buy.

But there’s the thing. Sampling doesn’t apply to just food. Allow me to share another example of sampling.

If you happen to be in the information biz, you could offer a “sample” of your informational product like a sample audio, free report, or chapters/sections of the kit course or whatever.

You could offer samples for nearly anything… clothes, music, tools, you name it.

According to Claude Hopkins, “the product itself should be its own best salesman.” Do good, produce a great product or service and give folks a “sample” of the goodness.

Samples are great for several reasons. First, you can use the word “FREE” in your ads to entice prospects to request a sample. And friends, the word free still have compelling power in advertising. It’s still a great attention getter. And this leads to action and capturing prospects names and contact information for follow up later.

A Word Of Caution: Do use give out samples casually. If you use distributors to sale your products do not casually hand this out samples at will. Make sure they show true interest and they are qualified.

A simple way to qualify distributors is to have them complete a short request and be sure to key and track requests.

Now you have some new, low cost advertising tools to try out. So, give it a go.

Do you have a sample idea? Then share it with me. I enjoy learning what works and what doesn’t work for other businesses.