How to Turn Intangible Concepts Into Tangible Services

What are you actually selling? Some say a concept, an idea, a benefit, or value. But one thing is for certain, if it’s not tangible, it can’t be sold. Imagine this scenario: You walk into a car dealership and a salesperson approaches you and asks, “How can I help you today?” And you answer, “I’d like to […]

How to Get More Email Response

Is it possible to use personalized email that gets a response, and ultimately, new clients, from those in your network? I’m not talking about mass direct emails, but sending individual emails to people in one’s network, LinkedIn connections, past clients, etc. for the purpose of generating enough interest to get a conversation with that person. […]

Why Most Online Marketing Is a Waste of Time – What Works Instead

These days, when it comes to growing your business, all you hear about is online marketing. And it’s what everyone would like to use to attract more of their ideal clients. After all, if more prospective clients simply found your website online, you’d get more business, right? Well, it’s not so simple. After engaging in online marketing […]