Benefits of Relevant and Targeted Digital Advertising and Digital Signage

The Growth of Digital Advertising Digital advertising is one of the most dynamic and fastest growing areas in the advertising industry capable of creating high quality virtual worlds and computer generated graphics and animations. Whereas advertisers were once happy simply to place posters of their products hoping they would catch people’s eye, today things have […]

LCD Advertising Display For Effective Digital Advertising

Unique, electronic advertising is the quickest growing promotional industry and is not set to stop growing, this is due to the countless varieties of solutions out there. If you are a large company you could have enough money to get a video wall and install it the side of a construction near a major road […]

Digital Advertising Screens – Going Outdoors

Digital advertising is a cheap and effective method of out of home advertising made possible due to the flat screen television revolution. Modern LCD (liquid crystal display) and plasma screens are so much thinner than the CRT (cathode ray tube) televisions of old that they are often placed on walls or on mountings to display […]

Digital Signage – Digital Advertising Networks Emerge as Valuable Addition to Media Mix

Since beginning this column last fall, I’ve attempted to point to trends, analysis and reports that gauge the development of digital signage and identify the strengths and opportunities for this emerging medium. I’m not alone on this mission. An excellent white paper from Profitable Channels makes a strong case for digital signage networks as an […]